If you are a fan of Rover’s Morning Glory and 100.7 WMMS, you have probably heard the radio ad about Cleveland being a T-shirt based economy. All jokes aside, Cleveland does have some fantastic T-shirt companies. If you don’t believe us, check out Cleveland Clothing Co., GV Art and Design, We Bleed Ohio, or Only In Clev. However, according to rethinkcleveland.org, T-shirt’s and the design thereof does not heartily contribute to Cleveland’s economic prowess. It is the home of 8 Fortune 1000 companies, the Cleveland Clinic (among other great healthcare providers), many BioTech companies and it is also ranked as one of the 10 best places to get a grilled cheese sandwich in the world. Did we forget to mention it is also the home of the best sports teams on the planet? (Go Tribe!) Anyways, we apologize for getting off topic. That topic being T-Shirts as promotional items.
The global T-shirt business is expected to climb to over $10 billion by 2025. That means more and more millennials will be walking around with something “ironic” scrawled across their chests. But what does that mean for you and your business? It means that you can capitalize on this trend by using T-shirts to brand and promote your company. In the past, we have blogged about the great way that promotional items can draw attention to your business. These products can range in variation from frisbees and coffee cups to pens and pencils. The sky is the limit when it comes to what type of items can be affixed with your brand. Don’t believe us? Check out these stats from redbrickclothing.com:
- 58% of people owned promotional t-shirts, 53% drink-ware, and 50% writing instruments, outerwear, and bags
- More than half of customers across all ages report owning a branded t-shirt
- Customers who have promotional drink-ware use it on average 2-3 times a week
- Bags generate more impressions in the United States than any other promotional item
- 53% of participants have a favorable opinion of promotional products that were made in the United States
- Of 5 categories (useful, attractive, enjoyable and point of reference) to describe why a consumer might keep a promotional item, useful was the most important factor
- On average, consumers keep promotional products for around 7 months
- Promotional products remain the least expensive form of advertising
- Promotional products are the most highly regarded form of advertising
- 85% of customers recall advertisers/brands that give them promotional clothing apparel
- (Source for statistics: https://redbrickclothing.com/stats-promotional-products/)
While some of these stats may come come off as seeming to be a matter of opinion, such as the high regards for branding, there are others that appear to be quite poignant. Close your eyes and imagine how many branded coffee mugs you have in your cupboard. Do you have any sport logos or company names on the mug? If so, that company has done a wonderful job of targeting you when you least expect it-early in the morning whilst fumbling with your Keurig. That brand may very well have been one of the first things you saw in the morning. After you have had your coffee, you throw on a T-shirt splashed with the logo of your favorite team, clothing designer, or shoe brand. Voila, the magic of branding. So how does one go about creating the perfect custom T-shirt for promotional purposes? Once again, we turn to inkondapaper.com for a step by step on how to do just that. Below you will find these steps summarized but for a more detailed drill down, visit: https://www.inkondapaper.com/10-things-to-consider-when-printing-t-shirts-for-your-business/.
1. Purpose – The purpose of the garment is a determining factor for a number decisions down the line including garment and how much you want to spend.
2. Audience – The demographic of the person wearing the shirt will influence decisions from the type of art to the color of the t-shirt.
3. Image – The superficial message communicated by the t-shirt should represent your business and the kind of products you offer.
4. Brand – The size and placement of your brand identity depends on the amount of name recognition appropriate for the goal of the garment.
5. Garment – Selecting a fabric is the foundation of the actual t-shirt printing process.
6. Timeline – Some print processes take longer than others and may need more lead time. This is an important factor when considering a custom t-shirt order for your business.
7. Quality – Some weaves are stronger than others and this is definitely a factor you will want to consider.
8. Artwork – Each shop will have some guidelines for art submission.
9. Cost – Each step of having t-shirts printed will have a good, better, and best option.
10. Repeat – Is this a one-time special order or do you envision ordering more of the same or similar tees in the future?
Don’t delay! If you are in the infantile stages of your startup, get your brand out there ASAP. It may be the difference between seeing black numbers or the dreaded red at the end of the year!