It is estimated that there are over one billion websites across the world. With an ever convoluted web, how is it one can drive traffic to their site and stand out amongst the saturated crowd? There are many tips and tricks available (on the web) that will help you to achieve your company’s page visitation goals. In searching the web, I gathered the tips that I encountered the most and have expanded on them to help give you a better understanding of how to go about increasing digital foot traffic. Blogging, utilizing SEO (Search Engine Optimization), and Advertising were the three most common and seemingly effective ways to boost website visits.
Blogging: As is custom with terminology nowadays, there are a variety of definitions available for terms associated with the web. To define blog, I turned to dictionary.com which states blogging is, “A website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.” An example of a blog would be what you are reading right now, a website updated on a regular basis that discusses a variety of topics. But just how can a blog increase web traffic? First, blogging gives a reader information that may bring them back on a repeat basis. Finding a captive audience is crucial to having a successful blog. Bloggers often use key words that are picked up by search engines, inadvertently drawing people to the website. This type of traffic is called “organic traffic.” Another way bloggers lure people to their website is via “paid traffic.” opticmonster.com defines this traffic and provides us with an example stating, “Paid traffic is traffic that you “force” with advertisements. One of our favorite types of advertising is Facebook advertising. But paid traffic can also include Google AdWords, banner ads, Twitter ads, and more. Because there are these two types of traffic, you never truly have a traffic “problem”. Regardless of the strategy used by bloggers, it has proven quite effective in tackling traffic problems.
Search Engine Optimization: Search Engine Optimization, or SEO, is defined by Wikipedia as, “The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.” As mentioned above, this type of “organic” strategy will surely bring visitors to your web page. Optimizing your headlines and content will help your page to be better picked up by search engines. Using the Google Keyword Tool will help you find popular keywords that you can then add to your headline and URL. Making your site friendly to Google by using a site map or plugin may also prove beneficial. Additionally, ensuring your site is as fast as possible will eliminate downtime and help to ensure visitors don’t abandon your page due to incessant buffering.
Advertising: This seems like something so common sense that many people may leave it off of their to-do list when creating a website. However, advertising plays a crucial role in generating frequent page visits. This can be done in a variety of ways but social media utilization and email marketing are at the top of the list. Using hashtags has proven to be important in creating a buzz worthy topic that gets click-happy browsers to find your website. Using hashtags streamlines your content in a way that makes the picky web consumer find what they want at a faster pace. Email marketing allows you to send email blasts to your everyday customer and make them aware of new material you have on your website. forbes.com states the following regarding email marketing, “Even the basic welcome email is better than an old-school transactional one. According to a recent study, 320% more revenue is attributed to welcome emails than other promotional emails, so it definitely pays to have some kind of autoresponder series in place. (https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/)
Using any combination of these three traffic driving techniques may help you achieve your visitation goals. Advertising, SEO, and blogging are sure-fire ways to keep those click-happy interwebers dropping in on your page and hopefully, bringing some business along with them.