Stepping outside the last few days has been quite a surprise.  The beginning of February brought with it the brutal cold that Clevelanders are accustomed to during the winter months.  However, true to form, a week later the birds were chirping and insects were beginning to crawl around outside.  Looking around at the state of the yard and my dilapidated front porch also came as a surprise.  There is definitely some work and attention needed out there, surely, more so than there was prior to the last great snowfall.  I guess its time to call a contractor, but which one?  Lack of advertising has left me with nowhere to turn.  Step in, MPG.  If you are a contractor with high profitability hopes after the thaw, you could use an increase in visibility courtesy of the Master Printing Group.  Below you will find some products offered by MPG and some facts and/or tips about the options.

Door Hangers:

The unexpected nature of this location (door knob) can surprise people and make them take notice.

Door hangers can help you avoid being tossed like junk mail because they must be physically removed from doorknobs. This forces interaction: As a person removes it, he or she is likely to really look at it – and is likelier to take in your marketing message.

Door hangers share an important advantage with other types of print advertising: They can be customized to fit your precise marketing needs.

Door hangers let you reach your target audience very easily – all you have to know is where your prospects live.

Yard Signs:

Usually a single sign in a single property is enough, but if the property is larger, you may ask permission for a second or third depending on the property. Just be sure to spread them out and be very strategic on how they are display along the property.

When designing your yard signs, it’s important to have a simple call to action. Identify your product or service you are offering, include a phone number or website, add some urgency and create a clean design.

A great way to promote your business is by taking a picture of your sign outside a property where you have sold your product or service. It’s social proof that goes a long way and shows potential customers you are a real business.

Business Cards:

How many business cards are printed daily? 

Even in today’s digital age, 27 million business cards are printed daily. The economy continues to grow with new small businesses. Today, there are 28 million small businesses, but that number is forecasted to keep growing.

How many business cards are printed per year?  

27 million business cards printed daily turns into just under 10,000,000,000 business cards printed annually.

What percentage do sales increase for every 2,000 business cards handed out?

A company’s sales increase 2.5% for every 2,000 business cards handed out.

How can a photo on a business card help your business?

If you don’t want your business card to be one of the 88% tossed, add a photo. It makes the card more memorable. Of course, that photo must tie into your business somehow. It can be a photo of yourself. It can also be a photo that signifies your business. The goal is to make the card as enticing as possible.

What are the most common types of businesses using business cards?

The corporate world is still filled with business cards. It’s the number one networking tool. It’s the icebreaker during a meeting and the branding when you part. Small businesses, however, need business cards just as much. If nothing else, it gives a small business a professional appearance. It lets potential clients know your business is “real.”

What is the number one reason to carry business cards?

Even in today’s technologically advanced world, it’s a breach of etiquette to not have business cards. People expect them. Attempting to network without them is a big mistake.

Magnets:

Some magnets are found naturally in the earth. Lodestones are natural magnets made from a substance called magnetite.

Other magnets are made from magnetic materials like steel, iron, nickel and cobalt. Magnets can also be made from copper and aluminum.

Magnets can be found in many common household items such as telephones, computers, stereos, refrigerators, TV’s and VCR’s.

Over 80% of all households in the US have magnets on their refrigerator. Are you displaying your kids artwork on your fridge right now?  Perhaps this is the perfect location for an ad?

No matter what your choice, MPG will help you to create the perfect marketing piece to increase visibility and awareness in your neighborhood.  Give us a call today and get a head start on your Spring business plans.