We have all heard the term before, we nod our heads in
According to dictionary.com, content marketing is defined as, “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” In essence, it is “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” In short, it is giving your consumers quality content that is relevant to them. We apologize that you had to read all those words in order to come to that conclusion. There is a lot of stuff out there that muddy the waters when it comes to content marketing, making it difficult to decipher what it really is. So, how long has this been around and how can you do it? For the history side of this strategy, we turn to contentmarketing.com.
In 1895, John Deere issued a magazine called, “The Furrow.” The magazine is credited with focusing on the consumer, rather than the brand John Deere. What began as a quarterly-issued magazine grew to a monster publication that had 4 million consumers at its peak in 1912. Currently, it is still going strong at 570,000 subscribers worldwide. What the magazine did was familiarize readers with their brand while keeping them informed on other agricultural news. While “The Furrow” is still credited as being ahead of its time in content marketing, according to contentmarketing.com, it was not the first of its kind. Below you will find three other forms of content marketing that date even earlier than 1895.
1732 – Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.
1801 – Bookstore Librairie Galignani employs creative content strategies to grow its business, including opening a reading room and printing a newspaper that featured articles from influential authors and books.
1861 – Samuel Wagner launches
The examples above show us the earliest known forms of content marketing. So, how is this relevant today? For starters, these strategies are still being used. Currently, content marketing is a vital strategy used by many product giants regularly. Below are eight examples of content marketing campaigns that were a huge success. For details on each campaign, visit this site: https://marketingland.com/content-marketing-done-right-8-examples-can-learn-149088.
- Coke’s “Share A Coke” Campaign
- Buffer’s Open Blog
- Hootsuite And A Game of Social Thrones
- Microsoft And Stories
- HubSpot’s Inbound Marketing
- McDonald’s Question Time
- GoPro And Visual Content
- Share As Image
The handful of above examples show how each company keeps