Graduation season is upon us. Following on its heels is the season of weddings, barbecues, golf outings, and charitable events. There are also local block parties, clam bakes, outdoor music gatherings, concerts, and the list goes on and on. In the case of planned events geared at garnering revenue, advertisements may be needed to draw customers toward your ticket queue. If you are concerned that your ads may be ineffective or in the wrong locale, we have you covered. We have collected some of the best ways to market your outdoor event and sewed in some tips that may help you decide which strategies are most effective. Below you will find some of the best ways to promote your festivity leading to crowds packing near your ticket booth.
Create a Page: If you have read any of our past blogs, you would know that most any marketing nowadays begins with digital media. Creating a website or event page for your, well, event, will get you off to the races where promoting is concerned. Ensure that your page is put together well and contains a compelling description of your event. Time, date, and details are crucial to curbing confusion. Your page should be graphic and contain bios of your performer, speaker, etc. Images are crucial on your event page. If this is your first event, take pictures of the venue. If this is a recurring event, post pictures of events past. Videos related to your event may also prove beneficial.
Social Media: Refer to the first sentence above if you question this next topic. Social media is sure to never disappoint when it comes to promoting an event. Create a unique hashtag for your event and spread the heck out of it. This hashtag will be used in every post, article, etc. that you use to market your spectacle. When tweeting, using Facebook, posting on LinkedIn, or Instagramming, ensure that everything contains the tag and a link that goes directly to your page. In regards to tweeting your event, orbitmedia.com suggests the following. “Unlike email, most tweets are missed as they flow through the social streams of your audience. So tweet early and often. Here’s a list of reasons to tweet before the event. Many of these tweets can be scheduled far in advance, using tools like Coschedule and Buffer.”
- Registration opens
- Early-bird registration is ending soon
- Countdown: “Just X days until the event!”
- Reminder of time and location
- Thank your sponsors (mention sponsors)
- “Just saw Jane’s presentation. Wow!” (mention speakers)
- “See you at the event!” (mention registrants)
- Thanks for sharing, posting and re-tweeting (mention anyone who shared)
- Tweets with a testimonial quote about a speaker (find these on LinkedIn)
- Tweet to the pre-event blog post using a quote from the interview. (mention speaker)
- “Thanks for registering! See you there!” (mention registrants, especially social media influencers) (https://www.orbitmedia.com/blog/how-to-market-an-event/)
Partnerships and Co-Marketing: Partnering with a fellow marketing company or similar brand during your event can go a long way towards increasing hype. Prior to seeking out a partnership, assess if you need one in the first place. If this is a first-time event, it may be necessary to make more potential guests aware of your occasion. Prior to the initial meeting with your investor, partner, etc. create a list of goals and ensure that they are aligned with your partner. Sharing the same vision for your event can be the difference between a successful partnership and a disastrous one. The following are 20 tips for co-marketing/partnerships for an event provided by bizzabo.com, an event software company.
- Articulate why you need a partnered marketing event
- Explore preliminary co-marketing initiatives
- Screen potential partners with detailed questions
- Schedule a kickoff meeting
- Ensure that goals are aligned
- Assure collective buy-in
- Clearly specify the roles for each partner
- Address any and all conflicts of interest
- Play to each other’s strengths
- Crystallize communication
- Define clear expectations
- Establish timeline of goals and deadlines
- Ensure audience alignment
- Set parameters on how to collect leads
- Collaborate on co-presentations
- Organize joint social media campaigns .
- Agree on the personnel that will be present on event day
- Explore online event partnerships
- Make sure all objectives are measurable and uniform
- Close with a thorough and honest feedback session (https://blog.bizzabo.com/20-tips-for-partner-marketing-event-strategy)
In addition to the tips above, print media may also play a pivotal role in increasing event awareness. Reaching out to local news outlets, placing an advertisement in the newspaper, and peppering the neighborhood with print ads will help to reach an even larger audience. Regardless of the size of your event, following some of the tips above may help increase your spectators and garner a large amount of attention.